ONpaper: Communication and PR in contemporary music

How can the press and people from the music industry be persuaded with a few words not only to open a promo e-mail – but also to actually engage with the music and the people behind it? Using examples from practice and voluntary contributions from the participants, field notes editor Kristoffer Cornils will work out what is important when writing info texts about musicians and their music.

Participants can send in press releases they have written or used in advance. With their permission – a note to this effect should be included in the submission – these will be analyzed and discussed within the group and by the workshop leader during the workshop or, if this is not requested, commented on in writing afterwards. Press releases can be sent in advance to kristoffer.cornils [at] inm-berlin.de by 15.6.22.

Kristoffer Cornils

Kristoffer Cornils is a freelance cultural journalist and editor of the magazine field notes for contemporary music and jazz. He has been an editor at GROOVE and Spex. He is also active as a writer, editor and translator for various festivals, cultural institutions and labels.

Wed, 22 June 2022, 4–6 pm in German

We ask for binding registrations via this link.

The digital workshops are aimed at artists from the independent contemporary music scene in Cologne and Berlin and are free of charge.

About ONpaper

In this year’s online workshop series Onpaper, which we are again organizing together with the initiative neue musik / field notes experts will teach basic skills for working in the independent scene.

Under the heading »Application Fitness« we will get you ready for project funding in the spring. In addition to classic workshops with introductions to the funding landscapes of Berlin and Cologne, to writing applications, or to accounting, this year we are also building on new formats and offering Meet the Jury, regular funding regulars’ tables, or sessions on writing applications together.

Although the independent scene defines itself in part precisely by breaking away from hierarchical ways of working that widely encourage the abuse of power and racism, it is not exempt from structural exclusion either. On the contrary, it lacks diverse perspectives and non-normative bodies, attitudes, narratives, and aesthetics. With workshops on anti-racism and diversity development, we would like to accompany the scene in this process of opening up, sensitize it to blind spots, and facilitate access to the scene for marginalized people with empowerment offers.

A third module on press and public relations, audience development, and profile building and management will provide concrete assistance in the development and implementation of projects.

Unfortunately, the online workshop is not accessible at all levels. We will make every effort to accommodate different needs and adapt the workshop if you provide us with appropriate information in the registration.

The workshop series will be continued after the summer break. We will announce the program in the course of the next months. Please feel free to contact us with your ideas or suggestions at marketing@inm-berlin.de or info@on-cologne.de.

The inm – initiative neue musik berlin e.V. is supported by the Senate Department for Culture and Europe, the European Regional Development Fund (ERDF) and the program Strengthening Innovation Potential in Culture (INP).

ON – Neue Musik Köln is supported by the Cultural Office of the City of Cologne and the Ministry of Culture and Science of the State of North Rhine-Westphalia.